Successful Campaigns Need No Translator | The Thinking Blog ~ Knowledge Grows When Shared
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19 September 2007

Successful Campaigns Need No Translator

Well, maybe a little context could help. Melody is a popular Egyptian satalite television network based in Cairo. This network of 5 channels, broadcast a variety of pop culture, youth culture, and music videos aimed at adolescents and young adults. Their latest promotional campaign is such a success that it doesn't require you to know Arabic in order to understand what it is trying to communicate - and that is what campaigns should be about. To deliver with less.

Here are the latest and most hilarious TV spots featuring Melody Man, the "never get bored" defender.

Melody TV

Melody Tunes

UPDATE: Unrelated to the above but here is another great spot from Egypt found while searching on YouTube. Whoever made this is pure genious!

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