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Blog Tip: Self-Promotion vs Content Ratio
I was studying Accounting today and noticed that there are so many ratios to keep in mind. One thing that struck me was how come we don't have these ratios for blogs. Perhaps one of the most vital ratio a blogger should do an assessment on is the self-promotion vs content ratio (i.e. posts that don't add much value divided by posts with real merits). How many of your published posts ask for a vote, fave..etc?SSPC Ratio. Just to be clear on what I mean by self-promotion, or if the term is right - shameless self-promotion (SSP). SSP is when you publish a post that only provides value for yourself (i.e. your blog, its ranks...etc) and not much for the reader. In my opinion, that includes return favors or exchanges like in the "Fave My Blog and I Fave Yours" post. However, SSP is not content promotion (i.e. pitching your post to an A-list blogger). In fact, Copyblogger notes that content promotion is a virtuous necessity.
Self-Assessment. So I did some calculations and my ratio turns out to be 0.039 (from 8/204) which means about 4% of my posts are for self-promotion. Yes, that includes my Keep Your Readers Thinking widget but I guess my SSPC ratio is OK. I noticed that choosing the posts that DO provide value from those that DON'T is a little bit tricky because some posts did have original content along with a "vote for me plz" somewhere in it. So I counted those as half (1/2) shameless self-promotion posts.
Comparison. Now the percentage I found for my blog doesn't really mean much on its own so I wanted to compare it with other bloggers. Immediately a few bloggers came to my mind who has been doing a lot of self-promotion lately. However, thinking it over, I didn't want to drop names and numbers here because some people might not agree so on and so forth. Feel free to drop yours off, but if you are going to, please be honest. I'm not interested to see "Hehee I has 0% SSPC" comments!
My advice: If you are going to do self-promotion, you must have content to back it up!
Now the big question is: What should be the standards, intervals or critical values a legitimate blogger should seek in their own SSPC ratio?
15 thoughts:
I'm a new blogger. Yup, trying to strike a balance between both. Tho I havent done any blog promotion tho. Still keeping the blog to myself.
This is an issue I struggle with constantly. I see so many blogs that have so much self-promotion, to the point where I can't stand to sift through it to find real content.
Self-promotion is a good thing, unless it becomes bothering
When you come with such topics you almost leave me speechlees. Lucky me I still have words to write.
Ilker, you have all the rights to promote yourself, because you are a wonderful individual, an inspiration for everyone and I'll vote for you any time!
I'll never forgive your help! All my love,
Mig
If you regularly publish posts that your readers like, they won't mind a little self-promotion once in a while. This post is a great reminder for new bloggers like myself. Thanks Ilker.
It's very interesting conception in your blog!!! I admired it!
Hum interesting!!!
I believe you cannot shove things down peoples throats, all you can do is ask wether someone wants to read, thats up to him/her. I like your little theory here. What is considered one mans trash is another mans treasure, I'm a new blogger and I learn everyday & by example, I MIGHT consider a few of my postings "blah" but in fact they are quite interesting full of content, wether someone is reading them tis another story it all depends on the subject matter I suppose?,lol
all the Best
Harleyblues
Good post, there are so many blogs out there that are basically going from one link list to the next - no interesting posts at all.
Then again people may think my stuff I post is rubbish as well :)
So far I have tried to mostly avoid self promotion in my actual posts. I think we can promote ourselves elsewhere instead. I think too many blogs become too focused on the blogger trying to get traffic instead of focusing on the needs of the audience.
I think the content should always be the soul of the reader experience. I think it is best to use resources like MyBlogLog, BlogCatalog, Spicypage, etc to promote your site, not your actual posts.
Of course, I am relatively new to all of this so what do I know? My thoughts on the matter might change.
If and when I do any self promotion I make sure I have a follow up post very shortly after that offers something for readers. Content is what is important. After all folks come to read your blog - not just click on your buttons or link to you.
Memes I try to keep to a minimum - but will do them for folks I've gotten to know (but prefer to not do those).
Speaking of the virtuous necessity of "content promotion" I did just that on your community page on mybloglog(I posted an invite to your fellow community members on a topic I thought you and they would be interested in)and it disappeared. Did you disappear it?...you might be interested in my post today...
@SFGirl: I don't know what happened there. I didn't make it disappear and also double checked the "banned" list of users who constantly leave spam and you are definitely not there.
Thank you for your post! You will certainly get a proper linkback from me when I post the Review Contest round 5 =)
Thanks, Ilker! Thought it might be a glitch... :) You are welcome to use any quotes you like from my post. They are sincerely given and gladly shared--what blogging is all about, I think.
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