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Sex, Cars and Sound Systems
At times the topic of the day will be about interesting advertisements and marketing techniques that make me think under the Ads section of the thinking blog. This post is perhaps one of the most "open" for discussion. Sex sells, no doubt about that. People with a dirty mind might immediately visualize sex as in, well.. do I really have to describe this? You know - sex, drugs and rock'n roll - that sex! Though, there are times when sex can be cute as well.Now that video works really well in terms of marketing because watching it makes me want to buy that heavy sound system for my car (after I buy a car of course). However, coming with new ideas can sometimes be difficult for creative agencies as we saw earlier in another post. This is especially true when it comes to promoting a product with sex. The aim in the next video is once again meant to portray sex as being "cute" but it can go wrong and turn out a bit perverted? Please, only ages 18+ for this one:
12 thoughts:
SLIGHTLY OFF TOPIC: The introductory sentence was inspired from John's idea although I think linking to the top-level domain creates a loophole for those who are already on the frontpage of the blog. In any case, if John says it's important, it's important! (Hehe.. he is like a one man institution!)
Another thought provoking post - when I see ads such as these I think about the discussions that perhaps have taken place between the stakeholders about the risks they are taking in running such an ad. On the plus side it attracts a lot of attention but on the negative they run the risk of alienating some conservative viewers - it all boils down to target markets I suppose, ie if you're not cool enough to appreciate our ad then don't buy our product.
Oh the two ladybugs going at it was good!
Yeah, that's a good post from John.
And I think it's cute that you said, 18 and over, Ilker!
Both commercials were pretty tame compared to a lot of videos out there, no?
Lol that was hilarious.Guess i need that sound system on my car lol
@Coach: True. It's risky but also defines a specific target market.
@Tyler: A bit too realistic, I should add.
@Paula: *smiles and the blushes* =)
@Ashish: Makes you want one, right?
I think sex sells because more people are talking about it than actually doing it. Looking at statistics for sexual dysfunction in this country, it's no wonder.
Hi, just joined your community over at MyBLogLog.
These two videos had me laughing so hard I woke up my baby. I'm not generally inclined to buy a product if I enjoyed the commercial, but commercials like these do plant seeds in mind; I won't forget them and when looking for a particular product I'll remember the ad. When sex is used correctly, as in they were in these ads, I think it does tend to sell more. I think it also depends on the product. A girl gyrating with a burger in her hand isn't going to get me to buy said hamburger, I'm more likely repulsed.
You guys are raising some really good points. I'm loving it how the thinking process is continuing to grow!
That bugs the hell out of me!!!
Surprisngly, sex doesn't always sell. A recent study showed that ads on sexy shows, like Sex in the City, underperformed ads on blander fare: Sex Doesn't Sell?
I though that was pretty funny. It doesn't make me want to buy the car, but I still laughed.
What do you think? Post your thoughts..